Precision
Circulation Targeting Reaches the Affluent
Out East Market
That's
the Living Out East Difference!
Now incorporating Living Healthy
With Doctors Health Journal
Living Out East Magazine's
30,000 circulation has not been arrived at haphazardly. Approximately
80% of our circulation is in Manatee County and 20% is in Sarasota
County. It is a precision targeted monthly distribution system
based on careful study of the market and consumer preferences
right here out east rather than in New York, Longboat
Key or Silicon Valley. It is designed to do one thing and do it
well: reach the exact residents, visitors and snowbirds you
want to target.
It works by creating
a precision triad of 20,000 copies mailed directly to the right
affluent households, distributing 5,000 copies by courier to carefully-chosen
businesses, offices and high-traffic locations to reach visitors
(and reinforce our mailed copies) and distributing another 5,000
copies by carrier to communities where carrier distribution enhances
penetration.
Each component reinforces the others. Together, they target precisely the right consumers to bring your advertising message on target month after month.
- The combined lifestyle and health magazine is mailed to 20,000
of the most affluent households in the region. The 20,000 includes
the area east of I-75 from Bee Ridge Road north to the Ellenton
and Parrish areas and west of I-75. Among the great communities
served are Laurel Oak, The Founders Club, the Concession, Panther
Ridge, Lakewood Ranch, River Wilderness, Palm Aire and University
Park Country Club.
- We also home-deliver another 5,000 copies to homes in communities
that include Waterlefe, Tara and Creekwood.
- An additional 5,000 copies are delivered by courier to high-traffic
hotels, businesses and offices out east and in downtown Sarasota
and Bradenton in order to capture the snowbirds, visitors and
the business community.
Please note that these are actual circulated
copies of the magazine, not "readers affected" or "readership"
or other inflated terms that some competing publications use to
describe their circulation.
Value
Advertising in Living Out East is a tremendous value because people
read it! They tell us they read and often keep each beautiful glossy
issue of LOE because of the interesting articles and great photography.
As for rates, they speak for themselves. We have compared our rates
per thousand circulation (the only way fair way to measure what
you get for your advertising investment) to other area publications
and we are far-and-above the market leaders.
Don't just take our word for it. Here are the data,
based on the best contract rate for a full page color ad,
taken from the current rate cards of all publications, including
color charges, if any.
Note: Living Out
East and Living Healthy includes free full color in all advertising.
Our circulation is 30,000!
CPM (Cost Per Thousand),
Full Page Color Best-Rate Contract Ads, 2007 Rate Cards
Living Out East Magazine/Living Healthy.......$55
Sarasota Magazine..............................$144.44
Herald Tribune Manatee .................................$96.15 (suspended publication)
Scene Magazine...............................$103.80
U Magazine...................................$153.90 (suspended publicaion)
SRQ Magazine...................... ........$133
Around the Ranch Newspaper............................$120
Call & Eat magazine...........................................$192.33
Demographics
Out east is a very affluent area. Based
on the latest figures available, the household income is well
over $100,000 in major out east communities like Lakewood Ranch,
University Park Country Club and Laurel Oak..
The area is undergoing
rapid growth due to the influx of people seeking the expanding
jobs and lifestyle amenities in the community. Hundreds of million-dollar-plus
homes are being built in the area and are attracting buyers from
around the nation as well as other parts of Florida. The average
home sold in 2004 in Lakewood Ranch sold for $511,000 and is up
even more in 2005 and 2006 and is holding steady in 2007. There's
no housing bubble here! Young people are flocking here in droves
and our school construction is barely keeping up.
2007 Estimates of
Living Out East Mail Recipient Household Demographics
| Zip Codes* |
LOE Household Recipient Median Age |
LOE Recipient Household Median Income |
| 34201 |
65 |
$121,684 (University Park Country Club) |
| 34202 |
53 |
$111,166 (Lakewood Ranch) |
| 34211 |
58 |
$100,050 (Lakewood Ranch) |
| 34212 |
52.8 |
$94,525 (Lakewood Ranch, Heritage Harbour, etc.) |
| 34219 |
River Wilderness demographics included in 34212 |
River Wilderness demographics included in 34212 |
| 34240 |
53.3 |
$105,658 |
U. S. Postal Service Carrier Route Demographics Courtesy of Colorama Mail and Print Services.
Some Representive Median Home
Values of LOE mailed copy recipients:
$755,000 in University
Park Country Club
$936,000 in Lakewood
Ranch
$747,000 in Panther
Ridge
$1,115,000 in Laurel
Oak.
Rate Card
Click here
for a 2008 rate card.
If you enjoy Living
Out East Magazine and Living Healthy with Doctors Health Journal,
please support the advertisers who allow us to bring you the magazine
free. Please patronize them and please tell them you saw their
ad in Living Out East. Thanks!
Who's
Who Out East Profiles
Do you want to be featured
in a prestigious Who's Who Out East profile in Living Out East
Magazine? Click here
for more information.
Ready to Place an Ad?
Click
here and we'll e-mail you back to get the ball rolling.
Thanks and welcome aboard!
Or call us at (941) 302-8600
and we'll have an advertising representative call you right away..
2008
Editorial Calendar
December
2007: Out East: Holiday Shopping, A Look at 2006 Out East &
2007 Predictions, Best of Out East Results
Living
Healthy with Doctors Health Journal: Healthy Holidays
January:
Wining & Dining
Living
Healthy with Doctors Health Journal: Healthy Living & Fitness
February:
Celebrating Love Out East
Living
Healthy with Doctors Health Journal: Healthy Aging & Healthy Heart
March:
Where to Pamper Yourself
Living
Healthy with Doctors Health Journal: Focus on Healing Arts & Sciences
April:
Hitting the Links and Courts (Golf, Tennis & Country
Clubs)
Living
Healthy with Doctors Health Journal: Nutrition and Food
May:
Charity Giving and Volunteer Opportunities
Living
Healthy with Doctors Health Journal: Vision and Hearing
June:
Living Graciously: Decorating and Real Estate
Living
Healthy with Doctors Health Journal: Holistic Health
July:
Education and Learning
Living
Healthy with Doctors Health Journal: Immunization
August:
Great Escapes At Home and Away
Living
Healthy with Doctors Health Journal: Back to School Health
September:
Out East Art and Music Guide
Living
Healthy with Doctors Health Journal: Men's Health
October:
Shopping and Fashion
Living
Healthy with Doctors Health Journal: Women's Health
November:
The Best of Out East Awards
Living
Healthy with Doctors Health Journal: Health Insurance & Health Consumerism
December:
Out East Holiday Shopping, A Look at 2008 Out East &
2009 Predictions
Living Healthy with Doctors
Health Journal: Healthy Holidays |
20,000 mailed copies to precisely the
right affluent households in and out of gated communities out
east to reach the exact target market advertisers want. The
homes we target are in the fine communites below and adjacent
areas. Our precision targeting insures that your message hits
just the right homes with high-income demographics. Some communities
like Lakewood Ranch and University Park Country Club are so affluent
that we saturate them 100%. As new affluent communities are built,
they will automatically be targeted with Living Out East.
5,000 copies home-delivered by carrier
in bags bundled with a highly-respected weekly newspaper to those
affluent communities where carrier distribution enhances penetration.
5,000 Copies delivered by special courier
to precision-targeted high traffic businesses, hotels, professional
offices, hospitals and Class A office buildings out east and in
downtown Bradenton and Sarasota to reach visitors and reinforce
our mailed and carrier-route copies.
